THE APPEELING EDIT
News, Stories & Seductive Inspirations
Welcome to The Appeeling Edit — a space where couture meets cheek. Here, we share the stories behind our creations, celebrate the art of adornment, and explore the bold, the beautiful, and the unapologetically playful. From design inspiration and styling tips to behind-the-scenes moments and interviews with modern muses, this is your front-row seat to the world of Appeeling.
Blog
Sparkle, Strength, and the Story Within
This is my beautiful mother, on the night the idea for Appeeling was born. That evening was filled with laughter, love, and a little bit of sparkle. I had bought pasties to share with friends and f...
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Breast Cancer Awareness Month Reminder: Love Yourself, Protect Yourself, Live Fully
I remember walking through a store many years ago with my then very young daughters. We saw a baby, and I said, “Look how sweet she is.” They both agreed. My eldest, Olivia, then turned to me and s...
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