I remember walking through a store many years ago with my then very young daughters. We saw a baby, and I said, “Look how sweet she is.” They both agreed. My eldest, Olivia, then turned to me and said, “You really love being a mommy.”

Without hesitation, I replied, “It’s the best thing I’ve ever done.”

She paused for a moment, then quietly said, “No, it’s not.”

We argued back and forth until she finally said, “Not dying from cancer is the best thing you’ve ever done.”

Every October, as Breast Cancer Awareness Month begins, I am reminded of that story—one of many moments woven into my journey with multiple battles with breast cancer. While there are some memories I wish on no one, there are also many beautiful ones that fueled my resolve to fight fearlessly, live passionately and advocate not just for my body, for others too.

Through it all, I remain as passionate as ever about advocating for breast health and body positivity. It is the reason why Appeeling was born and the foundation upon which we continue to thrive.

Today is a powerful reminder: take care of your breast assets—not just this month, but every month. Because you are worth it. The world needs more of you.

Love, Andrea

Founder, She-E-O Appeeling Ltd.