Our Story

CONFIDENCE IS SEXY. WEAR IT DAILY.

Appeeling is a boutique pastie, body jewelry brand that was founded as a result of the founder's multiple battles with breast cancer. Today, Appeeling thrives as a body positivity brand, spreading joy & promoting acceptance one tassel at a time. We firmly believe every-body deserves to sparkle.

PASTIES WITH PANACHE. FASHION'S LITTLE SECRET

Whether adding a touch of pinup elegance to your lingerie, a fashion forward outfit, making a statement at rave outfits, standing out at festivals and Carnival celebrations, enhancing your burlesque attire, or simply wearing them with a confident smile, these pasties are the perfect blend of flirty and fashionable. They're designed to complement any outfit and attitude, making them a versatile addition to your wardrobe.

We design all of our products and each is handcrafted with meticulous attention to detail and an infusion of love, these pasties are not just accessories; they are the crowning jewels of any fashion-forward wardrobe.

BARELY-THERE-FLAIR FOR EVERY-BODY

At Appeeling, the ethos of self-expression is not just welcomed; it's celebrated. We take immense pride in the unique personal styles that our clientele brings to the forefront, viewing each as a vibrant thread in the tapestry of our brand identity. Our creative muse is deeply rooted in the playful allure of the burlesque/boylesque stage and the intricate, captivating world of lingerie fashion. Throw in a hint of New York Fashion Week inspiration, this influence is evident in our designs, which echo the boldness, elegance, and provocative charm of these arenas.

Whether adding a touch of pinup elegance to your lingerie, a fashion forward outfit, making a statement at rave outfits, standing out at festivals and Carnival celebrations, enhancing your burlesque attire, or simply wearing them with a confident smile, these pasties are the perfect blend of flirty and fashionable. They're designed to complement any outfit and attitude, making them a versatile addition to your wardrobe.

A FOUNDATION OF BODY POSITIVITY

Our commitment to fostering a space where self-expression thrives has not only shaped our brand's philosophy but has also carved out a niche in the fashion world that resonates with authenticity, diversity, and empowerment.

Body positivity advocates also play a crucial role in our community, embodying and promoting the principles of self-love and acceptance that are central to our brand's ethos. Their powerful messages of empowerment and inclusivity resonate deeply with our values, making them indispensable ambassadors of our brand.

GIVING BACK: PASTIES WITH PURPOSE

At Appeeling, we believe every-body deserves to sparkle. Appeeling is a proud supporter of community-based charities that focus on promoting self-acceptance. There is power and positivity behind every pastie purchase.