The Power of Gratitude. The Strength of Confidence. - A Message From The Founder

As this year comes to a close, I find myself reflecting with deep gratitude. It has been a truly beautiful year; one filled with new friendships, an ever-expanding family, and daily reminders of why Appeeling exists.

I started Appeeling as a result of my own multiple battles with breast cancer. What began as a deeply personal journey grew into something far greater than I ever imagined. Appeeling was born from resilience, healing, and the desire to reclaim confidence through intimate fashion. Today, Appeeling thrives through a passion for body positivity, fearless and fashionable self-expression, and the simple truth that confidence is undeniably sexy.

There is no greater joy than seeing confidence flourish...watching someone stand taller, feel bolder, and the ability to explore creative, fashion-forward form of self-expression. Knowing that our designs help inspire even a little of that is the greatest gift I could ask for.

To our community: thank you for trusting us, for sharing your stories, and for showing up exactly as you are. You are the heart of Appeeling, and your stories continue to inspire us every single day.

As we step into a new year, I wish you one filled with endless sparkle, an abundance of confidence, and moments that remind you just how powerful and radiant you truly are.

With love and endless gratitude,
Andrea xo